Meta Data

MMetadata is data about data. Metadata is traditionally found in the card catalogues of the library. As information has become increasingly digitalis, metadata also used to describe digital data using metadata standards specific to a particular discipline. By describing the contents and context of data, the quality of the original data is greatly increased.


Expert search includes users who are subject-matter experts in the results. It crawls Share Point Profiles, LDAP, and other profile repositories to help users find experts who can answer their questions.


Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. AdWords has evolved into Google's main source of revenue. Google's total advertising revenues were USD$42.5 billion in 2012.[2] AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline of 25 characters and two additional text lines of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

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